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Write Well Sell Well

Red Sneaker Books

Perfecting Plot: Charting the Hero's Journey (Book 1)

Even the most unique and interesting characters will not engage readers if their journey—the plot—fails. In this book, bestselling author William Bernhardt reveals the secrets that will keep readers riveted to the page. He explains the importance of matching character to plot and the key distinction between surprise and coincidence. Bernhardt discusses how to enrich your story by layering three levels of conflict and, in the final chapter, analyzes the primary plot structures that have delighted readers since the first story was told. The book also includes exercises designed to help writers apply these ideas to their own writing.

Creating Character: Bringing Your Story to Life

All fiction is character-driven, according to William Bernhardt, despite what you might have heard elsewhere. If your characters don't interest readers, even the most exciting plots will fail. "Action is character," Aristotle wrote, but what does that mean, and how can you use that fundamental principle to create dynamic fiction that will captivate readers? This book explains the relationship between character and plot, and how the perfect melding of the two produces a mesmerizing story. Using examples spanning from The Odyssey to The Da Vinci Code, Bernhardt discusses the art of character creation in a direct and easily comprehended manner. The book also includes exercises designed to help writers apply these ideas to their own writing.

Story Structure: The Key to Successful Fiction

"Writing is structure," William Goldman said, but too often aspiring writers plunge into their work without grasping this fundamental principle. Story structure is one of the most important concepts for a writer to understand—and ironically, one of the least frequently taught. In this book, New York Times-bestselling author William Bernhardt explains the elements that make stories work, using examples spanning from Gilgamesh to The Hunger Games. In each chapter, he introduces essential concepts in a direct and easily comprehended manner. Most importantly, Bernhardt demonstrates how you can apply these ideas to improve your own writing.

Dynamic Dialogue: Letting Your Story Speak

Dynamic dialogue can turn an otherwise ordinary novel into a delightful read, but dull, uninspired dialogue will cause readers to lose interest and try something else. In this book, bestselling author William Bernhardt, renowned for his handling of dialogue, explains his techniques for making characters come to life through their words. He explains the importance of matching character and dialogue, of avoiding dialogue that's "on-the-nose," and the value of using dialogue to suggest what no one will say aloud. Bernhardt explains how to enrich your story and quicken the pace with dramatic and clever dialogue exchanges, skillful use of dialogue beats, and subtext. The book also includes exercises designed to help writers apply these ideas to their own writing.

Sizzling Style: Every Word Matters

Sizzling Style is what distinguishes a spellbinding book from an ordinary one. The writer who understands the fundamentals of fictional writing style knows how to capture readers and never let them go. Too often aspiring writers are frustrated by rejection, not realizing that the problem is not the story but the way they are telling it. In this book, bestselling author William Bernhardt brings his down-to-earth approach to the subject of style, revealing everything you need to know to write with the art and craft of a seasoned professional. Bernhardt goes beyond memorizing rules to a fresh approach, a philosophy of writing that will transform your work and take it to a higher level. Because as William Goldman famously said, "No one really knows what will be commercial, but everyone knows good writing from bad writing." The book also includes exercises designed to help writers apply this approach to their own writing.

Powerful Premise: Writing the Irresistible

Why do some books attract readers while others don't? What are the essential qualities of an irresistible read, a story people can't wait to start? And what's the secret to attracting a literary agent or publishing deal? The answer to all three questions is: Premise. A powerful premise is what separates ordinary novels from bestsellers. William Bernhardt explains the essential elements of breakout books, stories that reel in readers and attract serious attention. He discusses all the essential elements: originality, high stakes, believability, inescapable conflict, emotional appeal, and others. Plus, in the final chapter, Bernhardt explains how to turn your powerful premise into a winning pitch to attract agents and editors.

Excellent Editing: The Writing Process

Why do so many people talk about writing a book but never get the job done? Why do so many start books they never finish? And why is the final product often so much less than what editors and agents want? Because writing is a process, and no steps can be omitted without impacting the quality of the work. As bestselling author William Bernhardt explains, editing begins before you start writing and doesn't end until the book is in print (if then). This book guides writers through that process, explaining what's worth doing and when to do it. With his usual straightforward, demystified approach, Bernhardt explains how to produce a book of exceptional quality.

The Red Sneaker Writers Convention is co-hosted by

New York Times-bestselling author William Bernhardt, author of forty-four books and founder of the Red Sneaker Writing Center.

Rene Gutteridge

Chris Maselli

Melanie Hemry

Cheri Fuller

Write Well, Sell Well inspires and equips writers to discover the craft of writing and get published. Founders Rene Gutteridge, Melanie Hemry, and Cheri Fuller have 70+ years of experience.

In Partnership with

Write Well Sell Well